EQ Works
Geospatial Analytics for Consumer and Marketing Intelligence
Description
About EQ Works
EQ Works provides data and analytics technology that helps organizations understand, predict, and influence customer behaviour. Its platforms combine customer first-party data with proprietary and third-party datasets to support audience analysis, location planning, customer acquisition, competitive analysis, and marketing activation.
The company primarily serves marketers, analysts, data scientists, and business leaders across industries such as retail, automotive, insurance, real estate, media, telecommunications, advertising, and out-of-home media.
Platform & Solutions
EQ Works offers multiple connected data, geospatial, audience, and marketing products, including its LOCUS analytics platform and location-based activation environments.
Core capabilities include:
- Enrichment of customer first-party data
- Geospatial and human-movement analytics
- Foot-traffic and location-performance analysis
- Customer and competitor analysis
- Audience profiling and segmentation
- Location selection and market planning
- No-code data exploration and visualization
- Data connection, transformation, and lineage workflows
- Access to third-party geospatial datasets
- Custom dashboards, maps, and reporting
- Programmatic and location-based advertising
- Real-time audience activation and marketing measurement
Best Fit Customers
EQ Works is best suited to organizations that need to connect customer information with location, movement, audience, and market data.
Strong-fit customers include:
- Consumer brands and retail chains
- Marketing and advertising agencies
- Automotive manufacturers and dealership groups
- Insurance companies
- Real estate developers and location-planning teams
- Media and telecommunications companies
- Out-of-home advertising organizations
- Customer analytics and data-science teams
- Marketers planning audience acquisition and retention campaigns
Regions Served
Canada. EQ Works maintains its principal office in Toronto and supports brands and organizations across multiple consumer-facing industries, although its website does not define a fixed international service territory.
